Materia is a communication agency based in South Tyrol – where Italian and German-speaking cultures meet, blend, and shape new perspectives every day. We create communication strategies for brands seeking substance, vision, and a bold identity across European markets.
Just like the raw matter from which everything takes shape, we combine strategic thinking with creative intuition. Our work is rooted in real values: expertise, in-depth research, and measurable impact. Talented people are the foundation of what we do – we give shape to ideas.
We approach every project with depth and precision – and intervene only where our input makes a real difference. We select with care, because for us, quality always outweighs quantity.
Substance
Every idea needs a solid foundation. We build brands on structured thinking – grounded in strategy, cultural understanding, and analytical insight. To us, substance means knowing what connects, what holds, and what generates lasting value.
Connection
Communication is about relationships. We don’t talk to target groups – we talk with people. Our network grows through trust – across languages, industries, and markets. North and South, Italy and the DACH region – Materia navigates in both worlds.
Impact
Clarity drives relevance. Communication is powerful when it’s understood – and when it leaves a mark. We craft messages that are sharp, visually engaging, and strategically aligned. Across all channels. With results you can measure.
The Essence of Materia
Materia is the communication unit of MetaEsse Srl, founded in 2025 in South Tyrol by a team with diverse expertise and a long-standing background in branding and communication. We operate between Italy, Austria, and Germany, with a clear mission: to merge strategic thinking with cutting-edge technology.
Through a strong synergy with CodeWorks – MetaEsse’s software excellence unit – we’re able to turn even the boldest ideas into concrete, scalable solutions. Whether it’s innovative platforms or complex tech integrations, we deliver.
Our consulting approach is guided by four core values: substance, impact, innovation, and discretion. A stable, multidisciplinary team leads every project, supported by a dynamic network of highly specialized professionals in the field.
In an industry that reinvents itself every six months, we know that expertise makes the difference. That’s why we’re selective – about our people, our clients, and every project we take on.
ST
Strategy
- Brand Strategy & CI: Development and positioning of brand identities.
- Marketing Strategy: Creation of marketing plans and strategies.
- Communication Strategy: Planning internal and external communication.
- Market Research & Telemarketing: Analysis of market trends, target audience, and competitor mapping.
CR
Creative Services
- Corporate Design: Designing the visual identity of a brand (logo, color scheme, typography).
- Graphic Design: Creation of graphics for digital and printed media.
- Web Design and Development: Design of websites and mobile apps.
- Content Creation: Production of text, image, video, and audio content.
- Packaging Design: Design of product packaging and labels.
MA
Digital Marketing
- SEO, Search Engine Optimization: Improving visibility in search engine results.
- SEM, Search Engine Marketing: Managing paid campaigns on search engines.
- SMM Social Media Marketing: Development and implementation of strategies for social networks.
- Email Marketing: Designing and sending newsletter campaigns.
- Content Marketing: Strategic creation and distribution of content
PR
PR and Communication
- Public Relations: Building and maintaining relationships with media and stakeholders.
- Crisis Communication: Consulting and support in crisis situations.
- Event Marketing: Planning and realization of events and promotions.
- Influencer Marketing: Collaboration with opinion leaders to promote the brand.
- Press Office: We organize your communication with local and national media.
PI
Planning and Media Buying
- Media Strategy: Development of strategies for advertising placement.
- Media Buying: Purchase of advertising placements in various channels.
- Media Analysis: Evaluation of the effectiveness of advertising campaigns.
Progetti con sostanza
We leave the spotlight to our clients. Behind the scenes, we help shape the stories that move brands forward – with intention, craft, and care.
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